harness the power of disgust.

disgust diet

Recent Release => Disgust Diet Pack - Harnessing the power of disgust: a randomized trial to reduce high-calorie food appeal through implicit priming 

The American Journal of Clinical Nutrition, Volume 102, Issue 2, 1 August 2015, Pages 249–255, https://doi.org/10.3945/ajcn.115.106955

Here’s how it works. The app fills a users phone screen with a picture of delicious food combined with something gross, like an insect, for less than a second as soon as the phone is touched. The app continues flashing a different disgusting/delicious picture on each wake up. With regular exposure, the unconscious motivation to indulge will erode away.

disgust diet sample

In labs, using pictures to induce change is called priming. For 30 years, researchers from around the world have used priming to impact attitudes, biases, and behaviors.

According to Tony Greenwald, social psychologist and author of Blindspot: Hidden Biases of Good People, the lasting effects of priming are still unclear. In research labs though, priming is proven to have a positive impact on all sorts of things, from amnesia to prejudices.

In June of 2015, a peer reviewed research study was published in The American Journal of Clinical Nutrition showing that participants who were exposed to this priming technique were able to curb their hunger for junk foods.

Now, Happego is looking for willing participants to take part in a similar trial to see if the app can help promote healthy choices for users.

If you’d like to participate click, the link below to download the free android app or find it on the Google Playstore: Happego App

###

About Happego

Happego™ is a patent pending psychological priming tool that works “behind the scenes” to help people achieve their goals. It uses scientifically backed technology to implement desired changes via visual subconscious priming which helps positively condition the mind, enabling effortless, unconscious change. Learn more at https://happego.app/

Founder Bio- I’m a homeschooling mom, real estate investor, entrepreneur, and a wild gypsy woman. I love learning and trying new things. I’m brand new to the wellness tech world & figuring things out as I go. I’m so grateful for the intelligent and patient friends that help me find my way.

Lindsey Lieb