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What Is Psychological Priming?

Priming is a non-conscious technique which impacts an individual’s memory. It explains how our thinking is influenced by seeing words and objects that can frivolously trigger a thought. For example, upon seeing a green color, one may link it with grass. Similarly, one can also link the color green as a signal which denotes positive response to an action. It is the way our brain associates the color and such ability can be used to produce positive outcomes in one’s life.

Psychological priming works by using the same modality to generate a response in an intended direction. For example, visual clues are best for visual priming. One can train the thought and stay motivated by looking at a visual clue related to the goals intended. A person who is trying to lose weight happens to respond much faster if they come across pictures or videos that motivate fitness. These subtle clues leave an image in the brain, and we unconsciously start following the fitness goals. It happens naturally! The priming technique can truly make a huge impact.

How does it work?

Personal growth is easy with packs of preloaded primes for the popular and trending goals.


What Is Positive And Negative Priming?

Both negative and positive priming relates to the speed of the process and it can be consciously induced.

Positive priming responds faster and triggers thought just by the simple experiences to the outside environment. The brain does not have to make an extra effort to channelize the thought process as it is in the pre-activation phase. To be precise, positive priming generates a thought of “readiness” where one accepts the information and associates with it just before carrying out a task or an action.

For instance, before going for a run, the mind is in the pre-activation phase. It starts preparing itself for the action of running, which is yet to happen.

Distractor inhibition and episodic retrieval models well explain Negative Priming.

It explains that the brain first hypothesizes the stimulus and then sends a signal “do not respond”. It turns into a habit, and whenever one comes across that certain kind of stimulus, the brain is triggered by the thought to ignore and do nothing. It happens due to subconscious memory which affects one when they are under an unfavorable stimulus and respond in a negative way. It is an error-prone and slow reaction to something which was previously ignored.

For example, a person is given a job of sorting out yellow papers from a stack of colored papers. After repeatedly doing this action, if the person is asked to switch the color to green, there can be a short delay as the person will naturally want to pick the yellow paper instead of green.

How Can Priming Help Me?

One thought activates another thought! Priming can help control behavioral issues. We all are a victim of our habits, which is why priming becomes even more effective in channelizing the cognitive mind to respond to an environment in a way intended.

For Example, by looking at pictures that encourage a healthy lifestyle will leave an impact on the mind subconsciously where you may start thinking about adopting healthy eating habits as a part of your daily regime.

What Is Religious Priming?

Studies show that there is a direct implication of the effect of religion on prosociality. A notable social researcher, C. Daniel Batson says that the term prosociality came into existence by social researchers as an antonym for the term antisocial.

Religious priming is believed to help people be more considerate of others and their well-being. By seeing little gestures like offering help and being grateful to others, such morals can make one behave in that way and leave a positive impact. Social evils can come to a bare minimum, according to studies.

Problems like racial prejudices can be influenced by religious priming. Verses from holy books can help encourage a feeling of brotherhood and kindness to one another.


    CEO and Founder of Happego


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