With a rise in alcohol consumption due to the social distancing and isolation brought on by the COVID, more people are trying to give up alcohol to get back on track this month. If you’re looking for ways to help you succeed in this endeavor, we can help!

Trending: Dry January and “sober curious” minds  

You’ve probably already heard of the “Dry January” trend: a month when many people voluntarily stop drinking alcohol for the month to recover from the excesses of the holiday season and get a fresh start with a clearer, more refreshed and healthier self.

There also seems to be a new “sober curious” trend springing up, where people are intentionally seeking other forms of enjoyment on their nights out besides alcohol. This trend is especially popular among younger adults who are beginning to ask themselves why they are drinking and taking a look at other options.

More and more people are looking forward to the challenge of giving up alcohol as it offers benefits such as enhanced physical health, sharper mental clarity and improved personal growth. What a lot of people don’t realize is that they can use their core emotions, unconscious mind and visualization techniques to improve successful outcomes.    

The Disgust Diet 

According to a study by the American Journal of Clinical Nutrition, we have the power to change our minds when it comes to our high-calorie, convenience food diets. Using implicit priming intervention, study participants were shown images that depicted high-calorie foods negatively and low-calorie foods positively.  Can seeing a photo of a cockroach on a burger make you want to change your food choices? So far it seems like the answer is yes. This study concluded that participants’ tests showed a significant decline in rating high-calorie food. Ultimately, they were able to associate disgust with high-calorie foods and reduce their likeness to eat them. This research was done by University of Colorado School of Medicine researcher Kristina Legget, PhD. 

“It’s very hard to avoid the cues that are coming at you,” Legget says. “They’re all automatically processed, including how things are placed in the grocery store, how things look on a menu, how they make things smell. There are all kinds of manipulations to make you eat what people want you to eat. That’s what they do. We like to see our research as a weapon to combat this onslaught of food cues telling us to eat those yummy doughnuts.”

We believe priming also has this effect when it comes to alcohol consumption. 

How Happego Can Help! 

The Happego app allows you to choose your goal as well as the opportunity to upload your own images to keep you motivated for a successful month. Shift your diet habits and make lasting change with Happego’s preloaded primes that remind you about the positive effects of eating a healthy, well-balanced diet. Our method is easy and effective. It’s a “set it and forget it” type of change that we like to call an unconscious change. Download the app, set your goal, and leave the rest up to us! Positive images will appear on your phone or desktop and then quickly disappear as a reminder of your overall goals throughout the day. It works! 

Enable effortless unconscious change and enjoy this Dry January season. 

Curious about how Happego can help? Download the app today to get started!